Social banners.

Same ground, same type, three amounts of information. Pick by how much the profile beneath already says.

LinkedIn shows a banner differently on every surface, and two of those crops take exactly the parts a layout wants to use. The profile picture sits over the bottom left on a desktop, and the phone layout cuts both sides off. So nothing that has to be read goes near an edge: the logo and the type sit inside a centred box, clear of the picture and inside the narrowest crop.

Uploading at exactly 1584 × 396 avoids a second problem, which is LinkedIn rescaling a file of its own accord and softening thin rules and small type in the process.

These are Tokenistry's own channel images. A partner's profile carries the partner's brand, not ours — what a partner may put in their own material, and how a co-branded lockup is built, is on the brand page.